THE CHALLENGE.

Dr. Martens’ appeal to people who possess a proud sense of self-expression.

For the Highstreet sales assistants, they need to connect with the customer; on a stylistic level, understanding the wearers own individual and very distinctive style; on a practical level, matching DM’s famous durability and comfort with the wearers needs; and then finally on an emotional level, DM’s are a badge of attitude and empowerment and the wearer needs to ‘feel’ this. But, with 100’s of styles to choose from, the challenge for the sales assistants is to understand every one of the unique styles, and have the detailed information at their fingertips when interacting with customers.

Additionally, with a high influx of summer temp staff the challenge was upskilling this dispersed workforce quickly.

THE SOLUTION.

• We utilised our award winning spaced repetition app, to embed knowledge. In just 5 minutes a day, learners completed workouts and quizzes, learning on the go, anytime, anywhere. 
• AI in the app used spaced repetition learning psychology to learn what each individual knows and repeat the information they don’t know at certain spaced intervals. This repetition reinforced memories, making the knowledge stick.
• The learning was personalised to each individual’s knowledge gaps, and gamification kept learners hooked and coming back every day!
• Best-sellers / favourites product range was the focus of learning (e.g. insoles, show protector)
• Focus on knowledge of specific differences in high end products to increase average spend.

THE RESULTS.

• 83% engagement

• 14% improvement in knowledge retention

• Supplier stock outage due to increased sales conversion in stores

QUOTES.

LEARNERS.

QUOTE.

CLIENT LEAD.